Apple has flown down to briefly under 140. My short options are 140 for my personal account and 145 for my IRA account. I put them higher for the IRA because I essentially was wanting to buy in, so I just wanted the stock :)
I'm a huge long term fan of Apple though, so if I have to buy I'll be happy since I know it is a good stock that I can hold for a long time with no worry.
Still, I prefer to make the quicker profit from my short options, but the strategy I have is to make money with the short options or buy stock that I like. So, my loss is mitigated by the fact that I'm getting the stock I wanted at a discounted rate.
And, the odds of Apple staying down for long, are slim to none in my opinion.
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